Footer uses terse labels and hides conversion paths
Footer links and CTAs are non-semantic, inconsistent, and low‑prominence
Footer has several accessibility and discoverability issues (CTA, cookie link, duplicates)
Email capture lacks microcopy about next steps and privacy
Phone support is buried in footer and lacks availability context
Mobile footer is dense, ungrouped, and hard to use
Unclear CTA hierarchy and weak primary CTA prominence
Search input uses placeholder only; no visible persistent label
Hero CTAs are unclear, inconsistent or missing a primary action